In our WakaWaka Micro-Entrepreneurs Program, the WakaWaka Foundation works together with local Microfinance Institutions (MFIs) in developing countries to provide Microcredit loans to women at the Bottom of the Pyramid. Through these loans women are empowered to become a WakaWaka Micro-Entrepreneur and build more sustainable livelihoods for women at the Bottom of the Pyramid. With this project we kickstart economic development, promote entrepreneurialism, and alleviate energy poverty for those who need it the most.
WakaWaka Micro-Entrepreneur Target Group
The target group for the WakaWaka Micro-Entrepreneur Program are women at the bottom of the pyramid. These women will benefit most from safe, sustainable, and self-sufficient solar solutions but are difficult to reach. Women are the secret weapon in fighting hunger and illness. Research by the United Nations Population Fund showed that educated moms have healthier families. By improving the situation of women a whole community is provided with the opportunity of social progress. Today, the women are dependent on malfunctioning electricity supplies and not able to obtain safer, more reliable and cleaner solar products through regular, commercial channels.
Focus on empowerment
This program is not a subsidy but an investment: Local micro-finance institutions include WakaWakas in their micro-loans to empower hours of productivity in the evening with bright LED lighting. The women pay a fixed fee in addition to their loan at the MFI in order to get a WakaWaka, in this way they will be able to purchase the WakaWaka and become the owner of the solar device. When the loan is fully refunded the WakaWaka will become their own possession, after this their lighting and charging expenses will drop to a staggering $0 a month. Leaving the women with the opportunity to invest in other entrepreneurial activities.
By cooperating with already existing MFIs, the most remote areas can be reached and WakaWakas will become available to everybody at the Bottom of the Pyramid. This will help us to reach our goal of exiling energy poverty by 2030.
For more information and contact about the Micro-Entrepreneurs Program, please send an email to email@example.com.